One of the main elements of brand recognition is the logo. What is this? Logo - a graphic image or, in other words, a trademark of the brand, which allows you to distinguish the company from the general category, give it a uniqueness and individuality. The first thing that the buyer looks at - visual information, the logo, he can pre-determine whether to focus on the product or not.
Types of logos:
- Symbolic - created only with the use of symbols that are associated with the company;
- Text - only text in a certain style, font, line or color is used;
- combined, which involves the use of symbolic and text elements.
In addition to the types in the logos, styles can be distinguished:
This is the most popular variant, it is used by more than 90% of all companies, as it meets the general objectives of recognition. The essence is that the name of the brand is taken as a basis and the font, style and style are chosen. Selection of the arrangement of letters sets the form, figure, silhouette. A vivid example of font style can be called Google, Yandex, Zara.
It involves simple or complex geometric shapes. This style can echo the font, because the location of the letters is the geometry. If the font makes a logo which thanks to the form also becomes recognizable it is geometrical style. Examples are Instagram, Telegram, Viber.
It's an improved geometric style. The figure comes out of the plane in a three-dimensional image, becomes three-dimensional, complex. This style can be seen in Xerox, Lays.
You can see animals, fish, plants in these logos. This is a popular style, and a vivid example of its use is the Apple brand, bite the apple itself says for the representation of biostyle. Bright examples are the Puma, Red Bull, Twitter and other logos.
Opposite to biostyle. If in the first one all living things are used, in techno, on the contrary, electronic devices, mechanisms, techniques are used. It can be seen in the MAZ and URALSIB brands, i.e. companies dealing with machinery, energy, etc.
Presented as inanimate objects. For example, Domino's, Taco Bell.
Style with different flags, symbols, coats of arms. For example, Porsche, Peugeot, Warner Bros.
This style is easy to take for granted as heraldic. Its main difference is that the presented symbols cause the familiar association of the eye. For example, a red cross, a snake and a bowl. Brands of tourist companies can use the symbol of palm trees and the sea, seemingly biostyle, but it is a direct association with vacation, a symbol of relaxation.
Logos in the form of seals, prints. It was popular in the 20th century, so now it is called "vintage". The location is not always at a clear, right angle, which gives an even greater impression of the printing. For example, Starbucks, Versace.
Pretty rare, complicated style. It can be a logo shadow or a silhouette.
Creating a logo
In order to understand what kind of logo you want to see, it is necessary to define the type and style. A good logo should not be too complex and annoying. In the logo, it is necessary to decide which colors will be used. There should not be many of them. These colors will become your signature and will be associated with you.
Logo selection criteria:
At first glance, these tasks seem to be numerous and incomprehensible, so the digital studio Straut&Skobelev offers its services. Taking into account all your wishes, remarks, observations, you can come to the ideal solution of a quality logo, which will represent your company and work for you.